Christianity Today Magazine has published my lengthy retrospective on Robert Schuller. (He died April 2.) Schuller was an important figure in 20th century American Christianity, with enormous influence. My best line: “He did for church what Disneyland did for amusement parks.” That may sound snarky, but if you think about how Disneyland changed the image of amusement parks (formerly seedy, dirty, morally dubious) you’ll understand that it’s not. For a certain generation, Schuller rehabilitated church, making it a happy, light-filled, positive place. But did that transformation really work? Thinking about Schuller makes you consider seriously whether the Christian faith can be managed through a marketing campaign. He wasn’t the first or the last to try, but he was purer than most–and more skillful than most–in his wholehearted commitment.